![]() ![]() As dot-com names went on sale, the group missed the domain name by one month. The weather service spread to K-12 schools and added graphics to their text before 1995, when the company dissociated from the University and became a public company. Perry Samson to create a text-based University weather service in 1991, before the Internet hosted such services. While working on his doctorate in air pollution meteorology, Masters worked with Engineering Prof. ![]() In the early 1990s, the company was founded by University alum Jeff Masters - Ann Arbor resident and director of meteorology at Weather Underground - along with several other University students, including Weather Underground President Alan Steremberg. The formal company dates back to 1995, when it spun out of UM and launched on the web.Today, Ann Arbor-based weather company Weather Underground announced that they have been sold to The Weather Channel -owned by NBC Universal, Bain Capital and The Blackstone Group - for an undisclosed price. Weather Underground started at the University of Michigan in 1991 as “a menu-based telnet interface.” The name came from, yes, the radical student group that also came from that university and took its name from Bob Dylan’s Subterranean Homesick Blues. TWC is by far the larger with 49.8 million uniques compared to Weather Underground’s 9.8 million TWC also has the largest weather presence online, already more than double Weather Bug, the next largest. The Weather Channel Companies is a joint venture of NBC Universal and PE firms Bain Capital and The Blackstone Group.ĬomScore pegs the unduplicated number for the sites at 54.6 million uniques based on May 2012 traffic. Weather Underground fits squarely in that second bucket. His charge: to invest more in programming, digital assets and international expansion. It’s the latest move for Chairman and CEO David Kenny, who was hired in January in a surprise leadership change. ![]()
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